Your own free television show?
Did you know that Youtube is the 2nd most popular
website in the world? It’s true.
Over 2 billion people are registered on this platform and
over a billion hours of content is consumed every single day.
Suffice it to say it’s very popular.
But you already knew that. The thing about Youtube is,
it’s completely free to start a Youtube channel. So basically,
Youtube is handing you the keys to a free television show
on the 2nd most popular website in the world.
I know that many people do not like the idea of the video. They
don’t want to show their face on camera, or they don’t have the
time to edit the video. They don’t want to learn a bunch of fancy editing
software or they have no ideas for content.
The excuses and reasons go on and on and hey…I respect them
all. The truth is though, and I’ve said this before in this email series
but it bears repeating; it doesn’t matter if doing a video makes you
To get to a new level of success with a project you will do
many things outside of your comfort zone.
There is a reason they call it the “comfort zone…”
…you’re comfortable there. To get to new levels of success, you’ll
have to leave that place. The fact is that whatever your niche is, that
market is absolutely represented on youtube. They are there, and
they are your future list subscribers and customers…
…they just don’t know it yet.
The other fact is, there are lots of ways to do video. If you don’t like
editing videos, you can do simple live-stream videos that you don’t
need to edit. If you don’t like being on camera, you can record your
screen while you talk. There are even some cool ways to make
videos with “B-Roll” footage.
No matter what your hang-up might be, there is a workaround.
So let’s get this video strategy going. It’s important and it’s going
to help you build your list.
DAY 8 TASK: Get Your Video Strategy Going
There are many ways you can do video, but I’m going to
propose a simple strategy here that will tie into the other
things that I’ve already told you to do so far.
Obviously, it’s not the only way you can approach it, but
it is a great way to get started and an easy system to adopt.
So let’s get into it:
Step 1: Start a new youtube channel.
Use the Gmail that you signed up for when you picked your business
name in the beginning. Fill out the basics of your Youtube channel.
About section, Banner, etc. Be sure to point a URL at your website.
Step 2: Streamyard.
Go over to https://streamyard.com and open up a free account. These guys
will allow you to easily live stream to various social media platforms
(including Facebook and youtube.)
*Optional – If you don’t mind being on camera, get yourself a
simple webcam. Some computers already have this built-in,
and some don’t. You can’t go wrong with a Logitech C920 (cheap and very good).
Step 3: Audio.
Get yourself some kind of mic together for recording audio. You can easily
pick this up at a local Walmart for less than 20 bucks. If you can’t afford that
there are other cheaper options, even down to free text-to-speech converters
online, but I recommend picking up at least a headset mic to be able to record audio.
It’s a very small investment, for a big payoff.
Step 4: Content.
When you send your weekly email to your list, I want you to write
down the bullet points of that email. Think about the main point
of what you are trying to say in that email.
Step 5: Livestream the Video.
Livestream the video to your Facebook using Streamyard. It doesn’t
matter about length here, this is about impact. It doesn’t matter if your
video is 2 minutes or 10 minutes. Just tell the story of the email. Hit the
bullet points. Explain the lesson, and above all, be sure to let them know
about your free thing over on your website.
Step 6: Syndicate to Youtube.
Next, simply download the video from your Facebook profile, using
a simple free online resource like http://fdown.net, and upload the video
to your youtube channel.
Be sure to put a link to your free asset in the description. This strategy
will get you at least 1 video a week to your youtube channel. Those
videos are like free commercials for your lead capture page.
Step 7: Embed the youtube video.
Every week you are adapting your weekly email to your medium account
and your blog. You can now take your weekly video and embed it with
your corresponding blog article on these 2 sites. This will add to the value
of the articles.
That’s pretty much the whole strategy. It works synergistically with the
other stuff you will be doing and it’s a fairly passive strategy, as those
videos will continue to work for you for months and even years after you
post them, especially on youtube.
The important thing is to stay consistent and always pitch
your free thing in every video.
Alright, that’s enough for today. Tomorrow we are going to be
getting into the wide world of cold traffic, but for now, try out
this strategy and get your video on! It will pay off in dividends long term.
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